Primetime sporting events always have tons of people viewing
them so advertising during them is very popular. You can guarantee that people
are tuning in so TV ads during the game are at a premium. Just before the game
though is a great time to advertise. Something I hadn’t notice or thought much
about are the advertising opportunities during the intro. This video is of the
opening for Sunday Night Football on NBC.
This intro does a great job of getting a catchy unique song
that sticks in your head. This is important because unlike most ads this one is
only shown once during the week and doesn’t get remembered brain though
constant play. They also do a terrific job of attaching faces of NFL players
and other celebrities to help make a deeper connection between the audience and
the programming. There is also a lot of advertising done for other products
during this intro. NBC uses this as an opportunity to pitch one of its other
shows. They also have advertising from completely other products such as
Verizon and NFL Red Zone.
I think this Sunday Night Football intro is great and uses a
lot of different strategies to advertise for a lot of different products. This
is a very successful use of TV time before a large audience.
No comments:
Post a Comment