LandShark

This fall break my friends and I went on a road trip to Ann Arbor. On the way we saw many billboards. Billboards are a great way to advertise because of the large amount of people who see them. When you are driving the natural instinct is to look and see what is on the sign. This is even more the case when you are in rural areas with nothing entertaining to look at, as was the case with our road trip. The vast majority of the billboards I saw during the drive were not very entertaining and only stayed in my mind for a second. One of the billboards I did like was for a beer called LandShark.

I thought this billboard was extremely effective because of the way they kept the beer’s name as a theme throughout the entire sign. Adding a fin to the bottle was a great idea and tilting the bottle to the side was genius. I thought the slogan “Let The Fin Begin” was clever as it kept with the shark theme. The color pattern added to the feel of the billboard and made it seem very desirable. Overall I thought this was a very good use of a billboard and was one of the most effective forms of advertising I saw on my trip.