I came across a company last year that I found to be very
interesting. It is a shorts company based in San Francisco called Chubbies. The
brand was started by Stanford grads who wanted to bring back the look of short
shorts for men. The shorts themselves are pretty nice, lots of cool designs and
great colors. The thing that really got me was the way they advertise and
represent the brand. Chubbies really tries to dominate the college to young
professional field with an emphasis on men in fraternities. Everything the
company releases plays right into that demographic.
It starts with the name of the shorts. Every short they
release has a different name and story behind it. For example these pretty
normal green shorts take on a whole new life when given this name and bio.
THE
PREGAMES-Yup - the weekend has finally arrived and these shorts are ready
to kick that mother off in a monstrous way. Get outta those terrible work
pants. Throw them into your furnace. What? Don't have a furnace? Find one.
Destroy those damned things.
Now that we've taken care of that, time to get into these
party-startin, lady-attractin, beer-slangin mamma jammas and get the night
started right.
Weekend activated and you're already winning.
At first I wasn’t positive if this in your face style of
advertising and promoting would be successful but these shorts were sold out
within a matter of hours.
The company is currently doing very well and is expanding very
fast and I think their style of advertising has a lot to do with it. They really
stand out and make you take notice of them, something that has caused me to
remember them and actually buy the shorts. I think they did a great job of finding
their demographic. I beleive more than half the battle is finding exactly who
would buy your product and Chubbies did a great job of that.
Below is a link to Chubbies’ website so you can explore and see
more of their unique brand.
No comments:
Post a Comment