Seasonal Ads

Holidays offer a great time to advertise your product. While running seasonal ads can be tricky because you spend the same amount of money but can only run it in a small window of time they are still quite useful. This high risk high reward time is when some of the most famous ad campaigns are launched. Coca-Cola in the past has done a tremendous job of this. These seasonal ads around holidays can occasionally produce some of the best ads.

This is a recent Halloween ad released by Snickers. The ad sticks with the usual grab a snickers theme but ads a holiday twist. I think this is one of the good seasonal ad campaigns because it doesn’t drift to far from the usual theme but still encompasses the holiday spirit. I really enjoyed this ad and think it does a great job of capturing my attention.   

LandShark

This fall break my friends and I went on a road trip to Ann Arbor. On the way we saw many billboards. Billboards are a great way to advertise because of the large amount of people who see them. When you are driving the natural instinct is to look and see what is on the sign. This is even more the case when you are in rural areas with nothing entertaining to look at, as was the case with our road trip. The vast majority of the billboards I saw during the drive were not very entertaining and only stayed in my mind for a second. One of the billboards I did like was for a beer called LandShark.

I thought this billboard was extremely effective because of the way they kept the beer’s name as a theme throughout the entire sign. Adding a fin to the bottle was a great idea and tilting the bottle to the side was genius. I thought the slogan “Let The Fin Begin” was clever as it kept with the shark theme. The color pattern added to the feel of the billboard and made it seem very desirable. Overall I thought this was a very good use of a billboard and was one of the most effective forms of advertising I saw on my trip.  

 

Sunday Night Football Intro

Primetime sporting events always have tons of people viewing them so advertising during them is very popular. You can guarantee that people are tuning in so TV ads during the game are at a premium. Just before the game though is a great time to advertise. Something I hadn’t notice or thought much about are the advertising opportunities during the intro. This video is of the opening for Sunday Night Football on NBC.

 

This intro does a great job of getting a catchy unique song that sticks in your head. This is important because unlike most ads this one is only shown once during the week and doesn’t get remembered brain though constant play. They also do a terrific job of attaching faces of NFL players and other celebrities to help make a deeper connection between the audience and the programming. There is also a lot of advertising done for other products during this intro. NBC uses this as an opportunity to pitch one of its other shows. They also have advertising from completely other products such as Verizon and NFL Red Zone.

I think this Sunday Night Football intro is great and uses a lot of different strategies to advertise for a lot of different products. This is a very successful use of TV time before a large audience.   

Chubbies Shorts

I came across a company last year that I found to be very interesting. It is a shorts company based in San Francisco called Chubbies. The brand was started by Stanford grads who wanted to bring back the look of short shorts for men. The shorts themselves are pretty nice, lots of cool designs and great colors. The thing that really got me was the way they advertise and represent the brand. Chubbies really tries to dominate the college to young professional field with an emphasis on men in fraternities. Everything the company releases plays right into that demographic.

It starts with the name of the shorts. Every short they release has a different name and story behind it. For example these pretty normal green shorts take on a whole new life when given this name and bio.

 

THE PREGAMES-Yup - the weekend has finally arrived and these shorts are ready to kick that mother off in a monstrous way. Get outta those terrible work pants. Throw them into your furnace. What? Don't have a furnace? Find one. Destroy those damned things.

Now that we've taken care of that, time to get into these party-startin, lady-attractin, beer-slangin mamma jammas and get the night started right.

Weekend activated and you're already winning.

 

 

At first I wasn’t positive if this in your face style of advertising and promoting would be successful but these shorts were sold out within a matter of hours.

The company is currently doing very well and is expanding very fast and I think their style of advertising has a lot to do with it. They really stand out and make you take notice of them, something that has caused me to remember them and actually buy the shorts. I think they did a great job of finding their demographic. I beleive more than half the battle is finding exactly who would buy your product and Chubbies did a great job of that.

Below is a link to Chubbies’ website so you can explore and see more of their unique brand.

 

http://www.chubbiesshorts.com/