I have been reviewing Whole Foods ad campaigns in an attempt
to better understand their business. This ad is a perfect example of what they
try and show off to the public.
As is the case with most Whole Foods ads this highlights the
healthiness and wholeness of their products. It has the traditional color
scheme that makes you associate the ad with the brand. The colors also make a
connection to healthy and ripe with the green background. One aspect that I feel
makes this ad so successful is that it makes the connection that other grocery
stores and food is not healthy and that there is no alternative to Whole Foods.
By creating and highlighting their niche they have separated themselves from
other brands. I feel that Whole Foods through their advertising has created a
positive feeling around the brand that has allowed them to be successful.
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