Using celebrities to endorse products is very common in
advertising. Often times a product only has one celebrity endorsing it, or if multiple
celebs are in on an ad campaign they only show one at a time. This new Pepsi commercial
I found very interesting because not only does it include two different
celebrities but the stars in question are so different from each other. One is
a boy band from Europe while the other is a football star here in America. I
thought the diversity this commercial had made it great and effective because
it reaches such a wide audience.
This is one of two commercials they made, the other one
places Drew Brees out of his element and has him singing with One Direction. I
think this commercial and ad campaign is funny and effective because of
brilliant work combining two very different celebrities.
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