Giants Baseball

With my hometown San Francisco Giants clinching another playoff berth I found it fitting to examine one of their TV ads. When I am home it is very rare for me to miss a game so I have seen almost every ad the team has released since I was very young. I find professional sports advertisements extremely interesting as it is a field I wish to get into. While some products force celebrity endorsements, sports teams are already coupled with the star players on their roster. While the team has to deal with the publicity those players attract they also control which ones they choose to highlight through advertising. In this particular advertisement the Giants do not place a heavy emphasis on any particular player and have multiple players shown. I think that was a very good move as it kept the focus off of just one player, placing the concentration on the team as a whole.

 

One thing I thought this commercial did a brilliant job of was conjuring up old beloved memories. The “Let’s Get Back Together” phrase was excellent. It brings back the memories of the World Series title in 2010 that are still alive and in every Giants fan’s mind. The commercial also shows fans instead of only focusing on players. I think that was very smart as it lets the fans know that they are a huge part of the team’s success and that they are needed in the stands. The final three seconds where the “Let’s Go Giants” chant is heard also ties directly into the memories and the fans importance. Everyone who has attended a meaningful Giants home game can hear that chant ringing though their head. The word “Together” is a key word to me in this ad, as it really does act as a call to action to fans. It calls for them to go to games cheer the team on and that the ball club cannot make it all the way alone.

This advertisement is very good one as it contains many different elements and really connects the product (Giants) with the consumer (fans). With that being said, “Let’s Go Giants!”