Cell Phones: More Than Just Talking

Cell phones and cell phone commercials are very fascinating to me. The technology and the uses associated with cell phones grow and change so fast. Even in my young life I have seen a ridiculous transformation in the cell phone. Technology has taken it from being a communication device to somewhat of a social symbol. Cell phones are always out and are often incorporated into conversation, be it showing off a photo to pulling up a website.

I actually found this commercial during my search to find another video that I had intended to write on, but this ad really stuck out to me. The entire focus of this commercial is the phone in a social setting. For example sharing a photo or giving someone a video. Those are both things that I had mentioned earlier as areas where cell phone technology is taking us. This commercial almost makes a connection in a consumer’s head that when they are at a social event and they take a picture this phone is the one they need to quickly and easily share the image. Cell phone advertisements are really moving toward, if they aren’t already there, selling the idea of the phone as a social device more than strictly a communication device. The feeling of the ads changes the phone from “like” to a “must have.” The phone as it is portrayed in these commercials is a need in social settings and something that you “must have.” I believe this ad, and others that use this focus do a great job at tapping into the consumers desire to be “cool” and have the social device that will keep up with their life. Any ad in my mind that can change something from a “like” to a “must have” is an overwhelming success and this one has defiantly done that to some of its audience.