This week marked the beginning of another NFL season. Meanwhile
to the millions of fans who enjoy fantasy football the season has already been
long in full swing. With many fans completing their fantasy draft weeks ago the
trash talking and taunts have already been raging on while no games have been
played. One aspect I feel that gets overlooked in all the post draft commotion is
the commercials. I find fantasy football commercials to be some of the funnier
ads on TV. Advertisers have the ability to take the ads in so many different
directions, from the person who always seems to lose, to the friend that is
overly enthusiastic about his team’s success. This particular ad is a bit older but is one
that I particularly enjoy.
I love when two completely unrelated things pair up to create
something that seems to fit in perfect harmony. I would never think to incorporate
Star Wars with fantasy football. This video got me thinking about all the possible
partnerships you can have in the world of marketing and communications. I have
started to look at brands and objects and find “partners” for them, which in
most cases would make hilarious advertisements. For an advertisement to be successful
it must have an element of surprise to it. If an advertisement catches you off
guard it has a much better chance of getting you to laugh and thus remember the
product or service. For that reason I found this advertisement to be a huge
success.
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