Pepsi: Two Celebs

Using celebrities to endorse products is very common in advertising. Often times a product only has one celebrity endorsing it, or if multiple celebs are in on an ad campaign they only show one at a time. This new Pepsi commercial I found very interesting because not only does it include two different celebrities but the stars in question are so different from each other. One is a boy band from Europe while the other is a football star here in America. I thought the diversity this commercial had made it great and effective because it reaches such a wide audience.

This is one of two commercials they made, the other one places Drew Brees out of his element and has him singing with One Direction. I think this commercial and ad campaign is funny and effective because of brilliant work combining two very different celebrities.

Whole Foods Ads

I have been reviewing Whole Foods ad campaigns in an attempt to better understand their business. This ad is a perfect example of what they try and show off to the public.

As is the case with most Whole Foods ads this highlights the healthiness and wholeness of their products. It has the traditional color scheme that makes you associate the ad with the brand. The colors also make a connection to healthy and ripe with the green background. One aspect that I feel makes this ad so successful is that it makes the connection that other grocery stores and food is not healthy and that there is no alternative to Whole Foods. By creating and highlighting their niche they have separated themselves from other brands. I feel that Whole Foods through their advertising has created a positive feeling around the brand that has allowed them to be successful.